The VivaVegie Society is a nonprofit, 501(c)3 charitable organization dedicated to public education about vegetarianism. When the group was formed in 1991, its sole objective was vegetarian street advocacy--reaching out to New York City pedestrians with the group's hallmark publication, "101 Reasons Why I'm a Vegetarian." Then as now, founder Pamela Rice would wear a signboard--created by her sister, Julia Fauci--which reads "Ask Me Why I'm a Vegetarian." In 1992, VivaVegie outreach expanded to include a newsletter to a paid membership. The VivaVine continues to publish five times a year.
In 1997, member Janet Bloor donated a "pea pod" costume to the group. Penelo Pea Pod quickly proved to be a spectacular success in drawing interest from pedestrians. Our grande dame of vegetableland has become an invaluable aid for VivaVegie activists distributing vegetarian literature.
In the spring of 1994, VivaVegie commissioned the construction of a full-size replica of a veal crate. First appearing on Mother's Day, 1994, the crate has been a powerful tool in building awareness about cruelty in today's food-animal production.
In the fall of 1993, the VivaVegie Society sent "101 Reasons Why I'm a Vegetarian" to every member of the U.S. Senate and House of Representatives. At the present time, 105,000 copies of the "mighty convincer" now exist in print.
VivaVegie makes annual appearances at the Greenwich Village Halloween Parade, the Easter Parade on Fifth Avenue and Nathan's Fourth of July hot-dog-eating contest at Coney Island. Other events where the group projects its message include Earth Day, Veal Ban Day, World Vegetarian Day and the Great American Meatout. Advocates also regularly participate in street fairs or go out on short notice setting up a table with pro-vegetarian literature for no special occasion at all.
Over the years, the VivaVegie Society has regularly enjoyed coverage of its street activism via major news organizations, including CNN, The New York Times, WNYC-Radio and New York 1.
The founder of the VivaVegie Society, author of "101 Reasons Why I'm a Vegetarian" and VivaVine publisher Pamela Rice has lectured to university and
With the aid of nonprofit status, which was obtained in 1997, the VivaVegie Society was able to open the Vegetarian Center of New York City in March 1999. The Center serves the vegetarian community as a clearinghouse for information on vegan products and local restaurants. It functions as a meeting place for vegetarian groups as well as for VivaVegie's own programs. It also offers itself as an archive and a research room. VivaVegie invites you to support the Center with your volunteer help and tax-deductible contributions.Vegetararian Center